Netflix v letošnjem letu stavi na high dynamic range (HDR) in 4K. V letošnjem letu bo Netflix za Netflix Original in pravice za distribucijo porabil 5 milijard $. Do konca leta bodo imeli na voljo 600 ur 4K vsebin, s HDR pa se bodo letos šele začeli ukvarjati.
Vsebina posneta v HDR tehniki ima večji kontrast med temnimi in svetlimi barvami, kar ustvarja bolj realistično sliko, 4K pa dodaja več pik. Chris Jaffe, podpredsednik inovacij pri Netflixu je o HDR povedal: »It’s less about packing more pixels on the screen like the move from HD to ultra-HD 4K was, it’s about extending the total range of those pixels … what that means is there’s a much more photo realistic image that you’re watching which is much more representative of the total range that your eye can see when you’re just looking around in real life.«
Kdaj torej pride HDR?
Jaffe datuma prihoda HDR vsebin na Netflix ni podal, le to, da se bo zgodilo kasneje v letošnjem letu. Je pa povedal, da bosta 1. sezona serije Marco Polo in 2. sezona serije Daredevil prvi, ki bosta dobili HDR.
Virtualna resničnost na Netflixu?
Žal npr. serije House of Cards v 360°različici ne bomo videli tako kmalu. Jeffe je o virtualni resničnosti povedal tole: »We think there’s a great opportunity for VR in gaming and the gaming space is going to be an interesting place for them to explore it. We don’t see an opportunity right now in the near-term for Netflix and VR, but we do want to watch how great story tellers use this technology, because at the end of the day, what you really see is when consumers really engage with great storytelling there’s a great opportunity and that’s what we really want to see.«